Close more. Chase less.
Close more. Chase less.
Close more. Chase less.

System of Action for
Mortgage: All-In-One
Agentic CRM

System of Action for
Mortgage: All-In-One
Agentic CRM

System of Action for
Mortgage: All-In-One
Agentic CRM

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

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  • Mortgage leads

  • AI

  • All-in-one

  • Platform

  • Insights

  • Mortgage leads

  • AI

  • All-in-one

  • Insights

  • Mortgage leads

Close more. Chase less.
Close more. Chase less.
Close more. Chase less.

System of Action for
Mortgage: All-In-One
Agentic CRM

System of Action for
Mortgage: All-In-One
Agentic CRM

System of Action for
Mortgage: All-In-One
Agentic CRM

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.

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The Problem and Solution

The Problem and Solution

The Problem and Solution

The PROBLEM
The PROBLEM
The PROBLEM

Your current CRM responds. It needs to act.

Mortgage teams juggle disconnected systems — one for leads, one for calls, one for marketing, one for pricing. Leads go cold. Follow-ups slip. Borrowers leave. You need a system that works like you do.

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The SOLUTION
The SOLUTION
The SOLUTION

One Platform. Every Channel. All Mortgage.

Relcu unifies everything — lead management, omnichannel communication, AI automation, pricing, marketing, and analytics — in a single platform built specifically for mortgage.

Consumer Direct

Retail

Wholesale

One CRM dynamic enough for everything you do.

One CRM dynamic enough for everything you do.

One CRM dynamic enough for everything you do.

  • Convert: Capture, score, and distribute leads. Engage instantly with AI.

  • Retain: Identify at-risk borrowers. Automated retention campaigns.

  • Serve: Lifetime value through intelligent next-best-action.

Our Services

AI That Actually Works Your Leads

AI That Actually Works Your Leads

Not just insights. Actions.

Not just insights. Actions.

Our Awesome Team

Meet the team

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Abhijat Thakur

CEO & Founder

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Abhijat Thakur

CEO & Founder

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Abhijat Thakur

CEO & Founder

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Sergey Mamyan

Chief Technology Officer

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Trip Jendron

Product & Corporate Development

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Trip Jendron

Product & Corporate Development

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Trip Jendron

Product & Corporate Development

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Alan Begham

Frontend Dev

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Alan Begham

Frontend Dev

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Alan Begham

Frontend Dev

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Justin Wiesert

VP Head of Client Success

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Justin Wiesert

VP Head of Client Success

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Justin Wiesert

VP Head of Client Success

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Croom Beatty

Board member

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Croom Beatty

Board member

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Croom Beatty

Board member

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Brad Stroh

Board member

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Brad Stroh

Board member

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Brad Stroh

Board member

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Alan Begham

Frontend Dev

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Alan Begham

Frontend Dev

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Alan Begham

Frontend Dev

Guiding principles
Guiding principles

If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

― Antoine de Saint-Exupéry

If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

― Antoine de Saint-Exupéry

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Amazing team members

Amazing team members

Not a Generic CRM. Built for Mortgage.

We understand lead stages, customized marketing options, compliance requirements, and the borrower journey. Our platform has mortgage and banking processes built in — not bolted on.

Channels Supported

  • Consumer Direct

  • Retail

  • Wholesale

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Not a Generic CRM. Built for Mortgage.

We understand lead stages, customized marketing options, compliance requirements, and the borrower journey. Our platform has mortgage and banking processes built in — not bolted on.

Channels Supported
  • Consumer Direct

  • Retail

  • Wholesale

All-In-One Platform

Stop stitching together point solutions.

Everything You Need. Nothing You Don't.

Lead Management

Capture, Score, Distribute, Nurture.

Lead Management

Capture, Score, Distribute, Nurture.

Omnichannel Communication

Voice, SMS, Email in one place.

Omnichannel Communication

Voice, SMS, Email in one place.

Marketing Automation

Campaigns that run themselves.

Marketing Automation

Campaigns that run themselves.

Pricing & Proposals

Integrated pricing engine.

Pricing & Proposals

Integrated pricing engine.

Workflow Automation

Rules-based automation across the loan journey.

Workflow Automation

Rules-based automation across the loan journey.

Data Analytics

Real-time insights and reporting.

Data Analytics

Real-time insights and reporting.

Third-Party Data Append

Credit, property, public records built in.

Third-Party Data Append

Credit, property, public records built in.

AI

Voice AI, SMS AI, Next Best Action, Scoring

AI

Voice AI, SMS AI, Next Best Action, Scoring

Results / Social proof

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x

Faster lead response

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Faster lead response

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x

Improvement in conversion

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Improvement in conversion

0

K+

Loans managed on platform

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K+

Loans managed on platform

Testimonials

What our users
say about us.

Who it's for
Who it's for

Built for Your Entire Team

Some Affordable Pricing Plans for you!

Loan Officers

Close more. Chase less.

  1. AI handles follow-ups so you focus on borrowers ready to close

Loan Officers

Close more. Chase less.

  1. AI handles follow-ups so you focus on borrowers ready to close

Loan Officers

Close more. Chase less.

  1. AI handles follow-ups so you focus on borrowers ready to close

Sales Leaders

Every lead worked. Every time.

  1. Visibility and automation across your entire team

Sales Leaders

Every lead worked. Every time.

  1. Visibility and automation across your entire team

Sales Leaders

Every lead worked. Every time.

  1. Visibility and automation across your entire team

Marketers

Campaigns that convert.

  1. Omnichannel marketing with built-in attribution

Marketers

Campaigns that convert.

  1. 20 website

Marketers

Campaigns that convert.

  1. Omnichannel marketing with built-in attribution

Enterprise

Scale without complexity.

  1. Single platform across all channels and business lines

Enterprise

Scale without complexity.

  1. Single platform across all channels and business lines

Enterprise

Scale without complexity.

  1. Single platform across all channels and business lines