Close more. Chase less.
Close more. Chase less.
Close more. Chase less.
System of Action for
Mortgage: All-In-One
Agentic CRM
System of Action for
Mortgage: All-In-One
Agentic CRM
System of Action for
Mortgage: All-In-One
Agentic CRM
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
Mortgage leads
AI
All-in-one
Platform
Insights
Mortgage leads
AI
All-in-one
Insights
Mortgage leads
Close more. Chase less.
Close more. Chase less.
Close more. Chase less.
System of Action for
Mortgage: All-In-One
Agentic CRM
System of Action for
Mortgage: All-In-One
Agentic CRM
System of Action for
Mortgage: All-In-One
Agentic CRM
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
The only CRM built for mortgage - with AI that works leads, nurtures borrowers, and drives closings while you focus on relationships.
The Problem and Solution
The Problem and Solution
The Problem and Solution
The PROBLEM
The PROBLEM
The PROBLEM
Your current CRM responds. It needs to act.
Mortgage teams juggle disconnected systems — one for leads, one for calls, one for marketing, one for pricing. Leads go cold. Follow-ups slip. Borrowers leave. You need a system that works like you do.
The SOLUTION
The SOLUTION
The SOLUTION
One Platform. Every Channel. All Mortgage.
Relcu unifies everything — lead management, omnichannel communication, AI automation, pricing, marketing, and analytics — in a single platform built specifically for mortgage.
Consumer Direct
Retail
Wholesale
One CRM dynamic enough for everything you do.
One CRM dynamic enough for everything you do.
One CRM dynamic enough for everything you do.
Convert: Capture, score, and distribute leads. Engage instantly with AI.
Retain: Identify at-risk borrowers. Automated retention campaigns.
Serve: Lifetime value through intelligent next-best-action.
Our Services
AI That Actually Works Your Leads
AI That Actually Works Your Leads
Not just insights. Actions.
Not just insights. Actions.
Our Awesome Team
Meet the team
Abhijat Thakur
CEO & Founder
Abhijat Thakur
CEO & Founder
Abhijat Thakur
CEO & Founder
Sergey Mamyan
Chief Technology Officer
Trip Jendron
Product & Corporate Development
Trip Jendron
Product & Corporate Development
Trip Jendron
Product & Corporate Development
Alan Begham
Frontend Dev
Alan Begham
Frontend Dev
Alan Begham
Frontend Dev
Justin Wiesert
VP Head of Client Success
Justin Wiesert
VP Head of Client Success
Justin Wiesert
VP Head of Client Success
Croom Beatty
Board member
Croom Beatty
Board member
Croom Beatty
Board member
Brad Stroh
Board member
Brad Stroh
Board member
Brad Stroh
Board member
Alan Begham
Frontend Dev
Alan Begham
Frontend Dev
Alan Begham
Frontend Dev
Guiding principles
Guiding principles
If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
― Antoine de Saint-Exupéry
If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.
― Antoine de Saint-Exupéry
Amazing team members
Amazing team members
Not a Generic CRM. Built for Mortgage.
We understand lead stages, customized marketing options, compliance requirements, and the borrower journey. Our platform has mortgage and banking processes built in — not bolted on.
Channels Supported
Consumer Direct
Retail
Wholesale
Not a Generic CRM. Built for Mortgage.
We understand lead stages, customized marketing options, compliance requirements, and the borrower journey. Our platform has mortgage and banking processes built in — not bolted on.
Channels Supported
Consumer Direct
Retail
Wholesale
All-In-One Platform
Stop stitching together point solutions.
Everything You Need. Nothing You Don't.
Lead Management
Capture, Score, Distribute, Nurture.
Lead Management
Capture, Score, Distribute, Nurture.
Omnichannel Communication
Voice, SMS, Email in one place.
Omnichannel Communication
Voice, SMS, Email in one place.
Marketing Automation
Campaigns that run themselves.
Marketing Automation
Campaigns that run themselves.
Pricing & Proposals
Integrated pricing engine.
Pricing & Proposals
Integrated pricing engine.
Workflow Automation
Rules-based automation across the loan journey.
Workflow Automation
Rules-based automation across the loan journey.
Data Analytics
Real-time insights and reporting.
Data Analytics
Real-time insights and reporting.
Third-Party Data Append
Credit, property, public records built in.
Third-Party Data Append
Credit, property, public records built in.
AI
Voice AI, SMS AI, Next Best Action, Scoring
AI
Voice AI, SMS AI, Next Best Action, Scoring
Results / Social proof
x
Faster lead response
x
Faster lead response
x
Improvement in conversion
x
Improvement in conversion
K+
Loans managed on platform
K+
Loans managed on platform
Testimonials
What our users
say about us.
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Hulio handled our website and branding. They used Craft CMS instead of WordPress, giving us control and a smoother experience.
Assistant Manager
Assistant Manager
5 Start Rating
From branding to app design, Hulio brought our vision to life. Craft CMS made managing the site simple and customizable.
John Anderson
CEO - TechNova
5 Start Rating
Working with Hulio was seamless. They designed our site using Craft CMS, letting us manage everything with full control.
Emily Rodriguez
Product Designer
5 Start Rating
Hulio handled our branding and design with real attention to detail. They built the site on Craft CMS, which gave us smooth editing, great flexibility.
Michael Thompson
Web Developer
5 Start Rating
Who it's for
Who it's for
Built for Your Entire Team
Some Affordable Pricing Plans for you!
Loan Officers
Close more. Chase less.
AI handles follow-ups so you focus on borrowers ready to close
Loan Officers
Close more. Chase less.
AI handles follow-ups so you focus on borrowers ready to close
Loan Officers
Close more. Chase less.
AI handles follow-ups so you focus on borrowers ready to close
Sales Leaders
Every lead worked. Every time.
Visibility and automation across your entire team
Sales Leaders
Every lead worked. Every time.
Visibility and automation across your entire team
Sales Leaders
Every lead worked. Every time.
Visibility and automation across your entire team
Marketers
Campaigns that convert.
Omnichannel marketing with built-in attribution
Marketers
Campaigns that convert.
20 website
Marketers
Campaigns that convert.
Omnichannel marketing with built-in attribution
Enterprise
Scale without complexity.
Single platform across all channels and business lines
Enterprise
Scale without complexity.
Single platform across all channels and business lines
Enterprise
Scale without complexity.
Single platform across all channels and business lines